Using the Brand Assistant

Note

Brand Assistant is only available with Stream Premium. To learn more or discuss your options, contact your Account Manager.

After creating a brand kit, you can start using the Brand Assistant in Sitecore Stream to generate and manage content aligned with your brand. This brand copilot supports marketers across the entire content lifecycle using natural language prompts and always within the context of your selected brand kit.

Whether you’re creating content, launching campaigns, or reviewing guidelines, the Brand Assistant helps you access brand information quickly, regardless of your role.

You can use the Brand Assistant to:

  • Get quick answers - ask about your brand, target audience, guidelines, and more.

  • Retrieve brand guidelines - access core brand elements like colors, fonts, and grammar rules to ensure consistency.

  • Generate on-brand content - create content that reflects your brand's tone and style across different channels.

  • Conduct research - explore marketing strategies, trends, competitors, and customer insights.

  • Ideate on content - collaborate with AI to develop campaigns ideas and creative concepts.

  • Draft campaign briefs - create a first draft of your campaign brief, including goals, target audiences, and key messages.

  • Enable the brainstorming feature (upcoming feature) - generate long-form content such as blog posts and articles.

The Brand Assistant process

To generate relevant and brand-aligned responses, the Brand Assistant follows an agentic AI process. This approach relies on specialized AI agents, each designed to autonomously perform a specific task using built-in tools.

After you submit a prompt for brand-aware chats or campaign brief requests, the Brand Assistant begins its thinking process to determine whether it can respond directly or if it needs to activate additional AI agents. This process helps generate the most accurate and useful response and also reveals to users how that response was constructed, offering transparency into the data sources and logic used.

Brand Assistant follows an agentic AI process to generate the most relevant response.

Here's how it works:

  1. The user enters a prompt - the user enters a prompt in Brand Assistant - such as a question or an instruction.

  2. The system passes information from the Brand Context - the system automatically provides information from the Brand Context brand kit section as a system prompt.

  3. Copilot analyzes if it can answer from Brand Context - the thinking process begins. The Brand Assistant evaluates whether the information passed from the Brand Context alone is enough to answer the prompt.

  4. Based on the analysis, the process continues in one of two ways:

    • Generate a direct response - if the Brand Context provides sufficient information, the Brand Assistant generates a direct response using only that content.

    • Invoke other AI agents - if the Brand Context doesn't answer the prompt and more information is needed, the Brand Assistant automatically activates one or more AI agents to search and organize the information and generate a response:

      • Search agent - uses tools to find information from your brand knowledge, web searches, or both.

      • Brief agent - activated only when the user specifically requests a campaign or creative brief.

      • Summary agent - condenses all retrieved information into a concise, relevant response.

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