Sitecore Stream
Sitecore Stream brings AI capabilities to Sitecore products, transforming how marketers work in today's fast-paced digital landscape. Built on Microsoft Azure OpenAI Service, it uses advanced large language model (LLM) technology to help teams of all sizes ideate, create, and refine on-brand content more strategically and securely.
Sitecore Stream provides advanced AI tools for everyday marketing tasks like content creation, campaign brief development, message personalization. It simplifies work across multiple brands, supports complex campaigns, and helps teams orchestrate tasks and stay on schedule, making it easier to deliver consistent, high-impact content across channels.
With its AI-first approach, Sitecore Stream captures your brand's voice and supports daily marketing workflows. AI augments everything from content creation to experience delivery, helping teams improve efficiency, collaborate more effectively, and deliver brand-aligned customer experiences.
Key capabilities
-
An intelligent service that understands everything that defines your brand. By uploading key brand documents in Stream to create brand knowledge, it ensures every AI-driven output is relevant, consistent, and on-brand.
-
Smart assistants embedded across Sitecore products to support marketers throughout the content creation process. Copilots and agents help accelerate decision-making and task execution, whether it’s generating campaign ideas, writing on-brand drafts, or tailoring experiences to target audiences.
-
Advanced orchestration tools that streamline project management across teams and Sitecore products. By combining human input with AI-driven actions, these workflows boost collaboration and help teams complete tasks, from campaign planning to execution.
Accessing Sitecore Stream capabilities
You can access Sitecore Stream capabilities in two ways:
-
Within Sitecore products - Sitecore Stream is integrated into supported Sitecore products, allowing you to use AI-powered features directly within your workflow. Access these AI capabilities through the available tools and interfaces in each product.
-
Through the Sitecore Cloud Portal - log in to the Sitecore Cloud Portal to access the Stream app. From there, you can navigate to Projects, Brand kits, and Brand Assistant using the quick links.
Some Sitecore Stream AI capabilities are available only with Stream Premium. To learn more or discuss upgrade and downgrade options, contact your Account Manager.
AI technology
The AI capabilities in Sitecore Stream are powered by Microsoft Azure OpenAI Service and use advanced LLM technology to deliver fast, relevant, and on-brand outputs.
They also use a technique called Retrieval-augmented generation (RAG), which grounds the AI by pulling brand-specific information directly from the documents you upload during brand ingestion. This allows the AI tools to generate accurate, brand-aligned responses without needing to retrain the LLM.
Unlike generic AI tools that rely on general knowledge, Stream uses RAG to anchor every response in your brand knowledge.
Data privacy and security
At Sitecore, data privacy and security are top priorities. Your data is never used to train the LLM, ensuring it remains secure and confidential. Our AI capabilities feature built-in AI guardrails to protect sensitive brand information throughout the marketing workflow. All brand documents and data from interactions with our AI-enabled tools are safeguarded under strict data privacy and security policies.
See Gen AI FAQ for more information on the use of AI in Sitecore.