Brand knowledge
Brand-aware AI is what powers Sitecore AI tools to generate content that reflects your brand's identity. This is made possible by a foundational understanding of your brand called brand knowledge.
Brand knowledge includes everything that defines your brand, what it stands for, how it communicates, and the emotions you want customers to feel when engaging with your brand. These elements are typically captured in brand documents that define your brand’s guidelines and standards.
Once brand knowledge is created in Stream from your uploaded documents, Sitecore copilots can use it as a reliable source when generating brand-aligned content. For details on how this works, see ???.
How brand knowledge is created in Stream
In Sitecore Stream, brand knowledge is created through a process called brand ingestion. This process organizes and optimizes the information from your brand documents so copilots can use it when needed.
Here's how the process works:
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Create brand kit in Stream - a brand manager creates a new brand kit in Stream. It starts as a blank template with unfilled sections like Brand Context, Global Goals, Tone of Voice, and more.
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Upload brand documents - brand documents like brand books, visual guidelines, and style guides are uploaded to Stream. These serve as the primary source of information about your brand.
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Start brand ingestion - the brand ingestion process begins when the user clicks
Process all changes in Stream. -
Create brand knowledge - the system analyzes the uploaded documents page by page, extracts everything, and breaks it into smaller pieces called knowledge chunks. These are organized, vectorized, and stored in a database as your brand knowledge, which the AI tools can access when needed.
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Fill out brand kit sections - using the brand knowledge, the system populates each section in the brand kit with relevant content. This content is generated based on the section's default intent (or prompt).
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End of ingestion - the process is complete when your brand kit is marked Published in Stream. At this point, your brand kit's brand knowledge and brand kit sections are ready for use by copilots and other AI tools.
Summary
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Brand knowledge is the foundation that enables AI to understand your brand.
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Your brand documents define your brand’s guidelines and standards.
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During brand ingestion, uploaded brand documents are processed into brand knowledge.
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This knowledge is then used to populate brand kit sections with relevant content.
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Brand kit sections are subsets of the full brand knowledge.