Sitecore Connect for Salesforce Marketing Cloud

Current version: 8.0

You use the Sitecore Connect for Salesforce Marketing Cloud connectors to:

  • Push Sitecore media item structures to corresponding asset structures in Salesforce. The connector synchronizes media items and assets in one direction: when you modify media items in Sitecore, Salesforce is updated as well.

  • Push contact and behavioral data from xDB to Data Extensions in Salesforce. When the data is available in Data Extensions, it can be used to:

    • Personalize email communications in Email Studio.

    • Control a contact's journey through automation plans in Journey Builder.

The connector comes in two parts:

  • Content Exchange – this part is responsible for synchronizing content between Sitecore and Salesforce Marketing Cloud.

  • Behavioral Data Exchange – this part is responsible for synchronizing behavioral data from xDB to Salesforce Marketing Cloud.

In addition, there are two plugins you can add to the Behavioral Data Exchange (BDE) connector:

  • Activity for Marketing Automation - this plugin lets you set up synchronizations that are triggered by Marketing Automation events.

  • Activity for Sitecore Sync - this part lets you trigger a BDE Marketing Automation activity from within a Marketing Automation plan.

There are separate installation packages available for the components, and these are available on the Downloads center.

This section contains topics that apply to all of parts of the Salesforce Marketing Cloud connector.

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