Automating Commerce messaging with SXA Storefront
Your first challenge is getting customers to visit your website and make a purchase. The second challenge is convincing them to return to your website and make further purchases. SXA storefront is part of a larger solution that provides the features and functionality that you need to bring all the available data together to refine your message and your delivery strategy.
The following table details the elements in the Sitecore solution that enable you to automate Commerce messaging and links you to related topics in SXA Storefront.
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Element |
Description |
|---|---|
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Blend content and commerce to create a personalized end-to-end shopping experience for your customers. Use the Business Tools to manage catalogs, inventory, and orders as well as update and manage customer accounts and information, | |
|
Process engagement plan enrollments and move contacts through plans. | |
|
Identify the right contacts for the marketing automation campaign based on their behavior. | |
|
Email Experience Manager and Storefront renderings |
Create tailored email campaigns for specific segments and make them both personal and relevant to your customers. |
|
Campaign Manager |
Define the goals, events, and outcomes to build the appropriate segment and identify the goals that define success. |
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Enhance the selection of recommended products using machine learning. |