Associate an event or failure action with an item

Current version: 10.2

Events track user activity on a website. Failure actions are a type of event that prevent a visitor from completing an action or achieving a goal.

You can associate events and failure actions with items, such as landing pages, registration forms, error pages, or search fields. Tracking events and failure actions help build up a more complete picture of a visitor’s behavior as they navigate your website.

You can also associate multiple items with events or failure actions using the search function in the Content Editor.

To assign an event to a content item:

  1. In the Content Editor, expand the content tree and navigate to the item that you want to associate an event with.

  2. On the Analyze tab, in the Attributes group, click Attributes. This opens the Attributes dialog box.

  3. In the Attributes dialog box:

    • To associate an item with an event, click the Events tab. Select the event that you want to associate with the item.

    • To associate the item with a failure action, click the Failure Actions tab. Select the event that you want to associate with the item.

  4. Click OK to save your changes and close the Attributes dialog box.

Associate an event or failure action with multiple items

To assign a custom profile value to multiple items:

  1. In the Content Editor, select an item or item bucket.

  2. In the search field enter * to return all items in the item bucket.

  3. Click the drop-down arrow to the left of the search field and select Search Operations.

  4. In Search Operations, click Apply Campaign Events.

  5. In the Attributes dialog box, select either the event or the failure action that you want to associate with the items.

  6. To associate the event with these items, click OK.

Do you have some feedback for us?

If you have suggestions for improving this article,