Create a marketing theme


Organize templates into meaningful categories based on business objective.

Templates enable you to streamline your work processes. You can create as many templates as you need and to make it easy to sort and find templates, create a marketing theme. A marketing theme is a template category (such as Acquisition or Win Back) that enables you to organize and sort templates based on business objectives. In the template details, it is called a "campaign type".

A diagram with marketing themes based on business objectives

To create a marketing theme:

  1. On the Sitecore Launchpad, click Content Editor.

  2. In the Content Editor, navigate to sitecore/System/Settings/Analytics/Marketing Themes.

    The Marketing Themes folder in the content editor
  3. Right-click Marketing Themes and click Insert, New From Template.

  4. Navigate to the Templates/System/Analytics folder and select Marketing Theme.

  5. In the Item Name field, add a descriptive name and click Insert.

To add a template to a marketing theme, edit the campaign template and, in the Template details dialog box, from the Campaign Type list, select the theme that you want to add the template to.