Detailed reports in Experience Analytics

Abstract

Detailed reports in Experience Analytics enable marketers to drill down into data for their website.

Each standard detailed report contains a list that displays data for a number of metrics (such as visits, value and conversion rate) broken down for one dimension (for example, by device or language). The title of the report indicates the dimension that is the subject of the report. Above the detailed list, there is one or more graphs illustrating a single metric.

There are a number of filters at the top of each report. You can filter by segment, site, and date range, and you can select a metric to display in the graph. A drop-down button indicates the currently selected metric. You can click the drop-down button to select from among the metrics that are available for the report.

The metrics menu for the Device types report
The metrics menu for the Device types report

You can drill down in each report to get more detailed information. For example, the top-level Devices report contains a chart that displays the selected metric for all device types, and a list with several metrics for each device type. You can click on a device type in the list to drill down to a report for the individual device type, and from there you can drill down to specific device models.

By default, the data in a list is sorted based on the metric specified in the KeysSortByMetric field of the report item in the Core database. You can sort the list by any column except the Key and Segment columns. To sort the data, click the sorting arrows Sorting-arrows.png in the header of a column.

By default, 50 rows are displayed in the list when you open the report. The sorting that is selected determines which rows are displayed. For example, by changing the sort order of the Visits column, you can see the 50 rows with the most visits, or the 50 rows with the fewest visits. You can click See more to display more rows.

Note

An administrator can configure the number of rows to display for each report. In the Core database, in the ListControl Parameters item for the report, in the KeysCount field, enter the number of rows that will be displayed when a user opens the report.

Sorting a list with multiple segments

If the report contains multiple segments, Experience Analytics uses the current sorting key (either the default sorting metric or the column that you have clicked) to sort all the rows with the first segment. The rows with the succeeding segments are inserted according to the value in the Key field.

For example, if there are records for segment A and segment B and the sorting key is Visits, the rows with Segment A are sorted by Visits:

Key

Segment

Visits

Home

Segment A

5

Contact

Segment A

4

Blog

Segment A

1

Then the rows with Segment B are inserted according to the order of the Key field for the first segment.

Key

Segment

Visits

Home

Segment A

5

Home

Segment B

12

Contact

Segment A

4

Contact

Segment B

19

Blog

Segment A

1

Blog

Segment B

10