The email campaign lists

Current version: 10.4

In the Email Experience Manager (EXM), all email campaigns are stored in one repository for each manager root. A quick way to find the email campaign you need is to use the lists that are available from the menu to the left of the application window. For example, if you want to find an email campaign that you have scheduled to send later, in the navigation menu, click the Scheduled link and you will see a list with all scheduled email campaigns.

You can sort some of the columns, for example, the Modified date or the Created date, to view the email campaign in ascending or descending order.

Email campaigns are grouped into the following categories:

  • Drafts – shows all the email campaigns that are in the status Draft.

  • In progress – shows all the email campaigns that are in the process of being sent or being A/B tested.

  • Automated – shows all the email campaigns of the type Automated that are activated and available to be used in Marketing Automation and Forms.

  • Scheduled – shows the email campaigns that have been scheduled to send later.

  • Sent email campaigns – shows the email campaigns that have been sent. Click an email campaign to get the reports for the individual email campaign.

The following table describes the columns in the lists.

Column

Description

A/B test

Specifies whether an A/B test is configured for the email campaign.

Campaign updated

The date and time for when the statistics of an email campaign were last updated.

Click rate

The percentage of recipients who clicked a link in the email message.

Created date

The date and time of when the email campaign was created.

Dispatch date

The date and time for when the dispatch of the email campaign started.

Failed

The number of included recipients that the email campaign failed for deliver to, for example, because the email address was invalid or the contact was not found in database.

Modified date

The date and time for when the email campaign was last updated by a user.

Open rate

The percentage of recipients who received and opened the message.

Recipients

The number of total recipients that are included in the email campaign. The total number of recipients are the included recipients minus the excluded and the globally excluded recipients.

Scheduled time

The date and time for when the email campaign is scheduled to be sent.

Sent completed

The date and time of when the email campaign dispatch was completed.

Sent to

The number of recipients that the email campaign has been sent to.

Skipped

The number of included recipients that were skipped when the email campaign was sent, for example, if the bounce count for a specific recipient has reached the maximum.

Spams

The number of recipients that submitted a spam complaint about the email message.

Status

The status of the email campaign. The status can be Undefined, Initialization, Queuing, Sending, Paused, Finishing, or Finished.

Type

The type of email campaign. The types are Regular or Automated.

Unique clicks

The number of unique recipients that clicked a link in an email message.

Unique opens

The number of unique recipients that opened an email message.

Unprocessed

The number of included recipients that the email campaign has not yet been sent to.

Unsubscribes

The number of recipients that unsubscribed from the email campaign

Value per email

The average value that the email campaign has generated.

Value per visit

The average value per visit that the email campaign has generated.

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