Introduction to interactive experiments in Sitecore Personalize
Interactive experiments enable developers to run tests across their full technology stack while serving dynamic content and offers.
An interactive experiment is essentially a test between multiple variants. You can configure variants to serve dynamic data by using APIs to access back-end systems for maximum server-side personalization.
We recommend you create an interactive experiment anytime you want to statistically test that a customer experience is resulting in the best outcome. For example, test several new pricing models to see which one results in the most conversions and highest revenue. After a variant winner is declared, you can create an experience to promote the winner to the default customer experience.
Regardless of your organization's line of business, most people can relate to a retail website experiment. For example, if a guest on a retail site hovers their mouse over a denim dress for more than 30 seconds, you have an opportunity to display contextual content to persuade the guest to see an image of the dress on a different-sized model, view other colors, or add it to their cart. If you want the deepest personalization possible for this scenario, you can use APIs to:
- Determine which shade of denim is currently selling the best in the guest's region and default to this shade when the guest selects the size and color.
- Show images of similar dresses based on real-time recommenders
- Eliminate and narrow results based on real-time inventory levels and manufacturing timelines.
An interactive experiment can test any website elements that are handled by the back end, such as the following:
- Offer bidding models
- Pricing models
- Urgency widgets
- Real-time inventory levels
- Delivery estimates