Glossary

Occurs when a guest adds items to their online shopping cart but leaves the site before completing the purchase.

An experiment that compares two variants to determine which performs better based on a primary goal.

The process of distributing guests among different variants based on traffic allocation.

A group of guests targeted for an experience or experiment.

A virtual container used to assign guests when they are exposed to a specific variant or to determine their eligibility for an experiment. Guests are assigned to buckets based on their unique guest ref identifier.

In the context of orders, a person who is listed as traveling or consuming a product or service.

In the context of orders, the person who owns the order.

An action a guest takes, such as making a purchase, completing a form, viewing a page, or clicking a button.

The percentage of guests who complete a conversion on a site or an app, calculated as the number of conversions divided by the total number of guests.

A type of guest with sufficient identifying information, such as order details, a profile sign-up, or a newsletter opt-in.

A template for designing, building, and managing the business logic behind a decision. It serves as a container for decision model variants.

A variation of a decision model.

An operational message sent to guests interacting with your brand and is initiated by your organization.

A marketing message of two or more variants sent to guests interacting with your brand, and is initiated by your organization to statistically determine which performs better.

A backend automation that delivers web, interactive, or triggered experiences and experiments across multiple channels.

Any person who interacts with your organization's brand, regardless of whether they are identified.

A Sitecore CDP service that provides real-time guest data for use in programmable decisions and real-time audiences. See data limits in decisioning.

A guest record in Sitecore CDP that contains relevant transactional and behavioral data collected across various digital touchpoints, with or without personally identifiable information (PII).

A unique identifier assigned to a guest.

A classification based on the identity status of a guest interacting with your organization's brand. The three levels of identity are Customer, Traveller, and Visitor.

The process of matching a guest to an existing guest profile using personally identifiable information (PII) or custom identity rules through identity resolution.

An operational message sent to guests interacting with your brand and is initiated by your organization. It leverages data from across your full technology stack to display the experience on a web-based application.

A marketing message of two or more variants sent to guests interacting with your brand and is initiated by your organization to determine which performs better. It leverages data from across your full technology stack to display the variants on a web-based application.

An experiment that compares different variants simultaneously, similar to an A/B test, but with multiple variants.

A dashboard that displays operational data, including successful and failed executions of an experience or experiment, average execution durations, and the number of events raised against the primary goal.

A collection of order items added to a shopping cart. See transactional data.

A tangible item or a service with a price and unique attributes. When added to a shopping cart, the order item becomes part of an order. See transactional data.

A dashboard that displays performance metrics for web or interactive experiences or experiments, including which variant is winning or performing best.

Personal data containing enough information to identify a guest.

The main objective of an experience or an experiment, such as increasing revenue. Metrics from the primary goal are used to measure variant performance when determining the leading or winning variant.

Occurs when a guest who previously abandoned their cart returns to the site and completes the purchase.

An additional target or objective for an experience or experiment, such as increasing the click-through rate (CTR).

A group of guests with similar characteristics, such as demographics, user behaviors, or transactional history. Segments can be applied to experiences or experiments to ensure they are only shown to relevant guests.

A guest who interacts with your organization's brand on a device.

A type of guest with minimal identifying information, derived from consumer details in an order.

An operational message sent to guests interacting with your brand and is initiated by your organization.

A marketing message of two or more variants sent to guests interacting with your brand and is initiated by your organization to determine which performs better.

A type of guest with insufficient information for partial or full identification.

An operational message sent to guests interacting with your brand and is initiated by your organization. It can run on the web or be deployed in a web-based application.

A marketing message of two or more variants sent to guests interacting with your brand and is initiated by your organization to determine which performs better. It can run on the web or be deployed in a web-based application.