1. Work with AI

Working with Agentic studio

The Agentic studio in SitecoreAI brings human-AI collaboration into everyday marketing work. It introduces a new way to operate where AI becomes a true collaborator and an integrated part of the workflow, not just another tool. Powered by agentic AI, Agentic studio provides marketers with a modern workspace to ideate, brief, plan, and execute campaigns with intelligent assistance. Teams can interact directly with their brand, delegate routine tasks, and orchestrate complex actions through autonomous agents that understand goals and context.

The Agentic studio includes various tools and prebuilt agents. Prebuilt agents address common marketing scenarios, such as content generation, research, competitive analysis, and account enrichment. You can also design custom agents tailored to specific workflows and objectives. This flexibility lets teams apply AI where it adds the most value, reducing manual effort and freeing time for strategic and creative work.

Agentic studio supports multiple agents running concurrently, allowing different users and teams to work with their own agents in parallel across the platform. This makes AI a natural part of marketing operations, enabling teams to work faster, smarter, and more efficiently.

Verify the following requirements before you begin and then start your Agentic studio journey with Get started with the Agentic studio.

Before you begin

By default, agents do not understand your company’s tone of voice, brand guidelines, or business context. Agents rely on configuration and contextual inputs to determine how they behave and what information they use.

Before working with Agentic studio, make sure that:

  • Stream is enabled in the Sitecore Cloud Portal and that you have been added as a Stream user. If Stream isn't enabled yet, click Enable Stream in Cloud Portal and follow the on-screen instructions.

  • If you need to create or configure agents, you have a Builder license.

  • You configure the necessary settings for tools, skills, schemas, and templates so that they are set up for agents to use consistently across workflows. Only Admins can configure settings.

  • Signals are set with your specific preferences to provide relevant context and insights.

  • Each agent setting is configured for your own needs with the appropriate context parameters, schemas, templates, and other settings.

These settings are critical to how agents interpret prompts, generate outputs, and take action across workflows.

A working model where people and AI systems combine strengths. Humans set direction and make decisions, while AI handles repetitive, data-driven, or time-consuming work.

An advanced form of AI that goes beyond reactive prompting. It can understand goals, make decisions, and take actions autonomously while remaining guided by human input and oversight.

Agentic AI goes beyond traditional automation or chatbots. It's a framework for AI systems that can understand goals, make decisions, and take action while remaining guided by human input and oversight.

In Agentic studio, agentic AI connects every stage of the digital experience lifecycle through agents that plan tasks, coordinate actions, and keep work moving while marketers remain in control.

While generative AI assistants help create and refine content, agentic AI extends that capability to execution. It automates workflows end to end, helping teams offload repetitive work and focus their time on strategic and creative decisions that drive business results.

Autonomous AI-driven systems that can perform specific tasks, collaborate with other agents, and accelerate work while keeping a human in the loop.

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