Work with segments

The segmentation criteria

Sitecore Send lets you create segments to target audiences based on their data and improve the efficiency of your email marketing campaigns. To achieve this, you must have a vast list of options when setting your list segment's conditions. This means that each segment you create can become a perfect representation of your email marketing strategy.

You can target your audience based on the information you have gathered about them in the form of custom fields (age, gender, size, interests) and then combine these with what Sitecore Send tells you about how your email list members react to your newsletters (opens, clicks, and so on). You can filter your email list accordingly and send targeted campaigns.

Sitecore Send comes with the following segmentation criteria:

Criteria	Description
Member email	Finds all the email addresses from your group of recipients that contain a particular keyword.
Member name	Fetches recipients with a particular name for a special name-day offering.
Member mobile	Organizes recipients according to their mobile number.
Member preference	Fetches recipients based on their preference(s) option(s).
Member tag	Distinguishes recipients of your email lists using a tag identification.
Date added	Fetches recipients according to the date they were added to your email list.
Date updated	Filters recipients based on when their information was last updated.
Other mailing list	Filters recipients based on whether they belong to a different email list or not.
Verified for double opt-in	Filters recipients based on whether they are verified for the Double Opt-in setting.
Subscription method	Filters recipients according to the way they were added to your email lists.
Opened any campaign	Filters recipients based on whether they have opened any campaign or not.
Opened any campaign titled	Filters recipients according to if they have opened any campaign, based on its title.
Opened campaign name (deprecated)	Filters recipients based on the names of the campaigns they have opened.
Specific campaign sent	Filters recipients who have received a certain campaign.
Specific campaign opened	Filters recipients who have opened a specific campaign.
Specific sent campaign not opened	Filters recipients who have not opened a specific campaign.
Specific campaign	Filters recipients who have clicked a specific campaign.
Number of campaigns opened	Filters recipients who have opened your newsletter any number of times or who have never opened any campaign during a specific period of time.
Number of campaigns clicked	Filters recipients who have clicked on your newsletter links any specific number of times, or list members who have never clicked on any link during a specific period of time.
Specific link URL clicked	Filters recipients based on the links they click
Device type	Filters recipients based on whether they open your campaigns through their mobile phone, their desktops, or another type of device.
Operating system	Filter recipients based on the operating system they use.
Email client	Filters recipients according to the email client they use to open your campaigns.
Web browser	Filters recipients according to the web browser they use to open your campaigns.
Mobile browser	Filters recipients according to the mobile browser they use to open your campaigns.
Added a product to cart	Filters recipients based on whether they have added a product to their cart.
Viewed a product	Filters recipients based on whether they have viewed a product.
Purchased a product	Filters recipients based on whether they have purchased a product.
Order total	Filters recipients based on the total sum of a particular order.
Total spent	Filters recipients based on the total sum spent for all the orders made.
Average spent per order	Filters recipients based on the average amount spent per order.
Purchased product price	Filters recipients based on the value of a product purchased.
Interest in brand	Filters recipients based on which brand they are interested in (requires audience discovery to be enabled).
Interest in category	Filters recipients based on which category they are interested in (requires audience discovery to be enabled).
Purchase intent for any product	Filters recipients based on their purchase intent for any product (requires audience discovery to be enabled).
Purchase intent for brand	Filters recipients based on their purchase intent for a specific brand (requires audience discovery to be enabled).
Purchase intent for category	Filters recipients based on their purchase intent for a specific category (requires audience discovery to be enabled).
Funnel stage	Filters recipients based on the stage they are at in the sales funnel (requires audience discovery to be enabled).
Viewed product category	Filters recipients based on their browsing history in a tracked website.
Purchased product category	Filters recipients based on their purchase history in a tracked website.
Viewed product brand	Filters recipients based on their browsing history in a tracked website.
Purchased product brand	Filters recipients based on their purchase history in a tracked website.

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