The Experience Analytics reports for marketers
Sitecore Experience Analytics provides dashboards and reports for marketers and marketing analysts to identify patterns and trends in experience data. This data is collected from websites and other external data sources.
You can use the reports in Experience Analytics to analyze the amount of traffic on your website, the quality of that traffic, and how contacts engage with your website. You can also create and configure custom reports.
You can use the information to refine and optimize your campaigns.
The Experience Analytics reports are organized in categories. Each category contains multiple detailed reports, and one overview screen that displays the most popular charts and graphs for the category.
The report categories and overview screens are described here.
The layout and functionality of the detailed reports is described here.