Planning your pattern card strategy

You use pattern cards to map profile values to specific types of website visitors and to implement personalization rules. These personalization rules enable you to display different content based on visitors' behavior on your website.

You also can use pattern cards to define engagement plan steps that take effect when a visitor's behavior matches the pattern card.

You should plan your pattern card implementation carefully to ensure that you create the cards you need. These cards should reflect the specific visitor types or market segments that you are most interested in engaging with.

You should assign appropriate profile values to each pattern card to ensure that profile values are applied uniformly across your website. This can help you to implement personalization rules that deliver targeted, relevant content to visitors whose activities match your pattern cards.

Your pattern card implementation should be based on a careful analysis of your website – its aims, content, and ambitions – as well as an analysis of your target audience – their characteristics, interests, and preferences. This analysis will not only affect the design of your website but also the way you interact with visitors to your website, and the personalization rules that you create.