Sending events

VIEW event

The VIEW event captures the user's action of viewing a page in your application. It triggers every time your webpage loads. You must send VIEW events from all webpages where you want to track user behavior.

We recommend that you capture a VIEW event on the following webpage types:

Home
Search results
Product description
Payment
Confirmation
Promotional offers

To send a VIEW event, use the following required attributes:

Attribute	Type	Description	Example
`channel`	string (uppercase)	The touchpoint where the user interacts with your brand.	`"MOBILE_APP"` `"MOBILE_WEB"` `"WEB"`
`type`	string (uppercase)	The type of the event that takes place when the user interacts with your brand.	`"CHECKOUT"`
`language`	string (uppercase ISO 639-1)	The language the user is using your app in.	`"DE"` `"EN"` `"FR"`
`currency`	string (uppercase ISO 4217)	The alphabetic currency code of the currency the user is using in your app.	`"EUR"` `"GBP"` `"USD"`
`page`	string	The name of the webpage where the interaction with your brand takes place. This is a custom value of your choice.	`"home"` `"contact-us.html"`
`pos`	string	The name of the point of sale where the interaction with your brand takes place.	`"myretailsite/ireland"` `"spinair.com/france"`
`browser_id`	string	The browser ID.	`"a38b230c-11eb-4cf9-8d5d-274e9f344925"`

Example 31. VIEW event object

{
    "channel": "MOBILE_APP",
    "type": "VIEW",
    "language": "EN",
    "currency": "EUR",
    "page": "home",
    "pos": "myretailsite/ireland",
    "browser_id": "a38b230c-11eb-4cf9-8d5d-274e9f344925"
}

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