VIEW event
The VIEW event captures the user's action of viewing a page in your application. It triggers every time your webpage loads. You must send VIEW events from all webpages where you want to track user behavior.
We recommend that you capture a VIEW event on the following webpage types:
-
Home
-
Search results
-
Product description
-
Payment
-
Confirmation
-
Promotional offers
To send a VIEW event, use the following required attributes:
Attribute |
Type |
Description |
Example |
---|---|---|---|
|
string (uppercase) |
The touchpoint where the user interacts with your brand. |
|
|
string (uppercase) |
The type of the event that takes place when the user interacts with your brand. |
|
|
string (uppercase ISO 639-1) |
The language the user is using your app in. |
|
|
string (uppercase ISO 4217) |
The alphabetic currency code of the currency the user is using in your app. |
|
|
string |
The name of the webpage where the interaction with your brand takes place. This is a custom value of your choice. |
|
|
string |
The name of the point of sale where the interaction with your brand takes place. |
|
|
string |
The browser ID. |
|
{
"channel": "MOBILE_APP",
"type": "VIEW",
"language": "EN",
"currency": "EUR",
"page": "home",
"pos": "myretailsite/ireland",
"browser_id": "a38b230c-11eb-4cf9-8d5d-274e9f344925"
}