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    • Metrics and multi-touch attribution models
            • Top keywords
            • Keyword search gains and drops
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            • Top keyword null results
        • Keyword explorer
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  1. Keywords reports
  1. Discover user guide
  2. Monitor performance

Keywords overview

The Keywords overview section reports on the performance of all search keywords used by visitors in a selected time period.

You can narrow down the data you see in reports using the filters at the top of the report dashboard or section. Changing these values regenerates the reports.

  • Top keywords report
  • Keyword revenue gains
  • Keyword revenue drops
  • Keyword search gains
  • Keyword search drops
  • Top keyword null results report
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