Introduction to interactive experiences
Overview of interactive experiences that enable developers to serve dynamic content using APIs.
Interactive experiences enable developers to create dynamic content by using APIs to access back-end systems for maximum server-side personalization.
You can create an interactive experience to show offers or operational messages with personalized, dynamic content over any web-based applications. For example, an organization with a retail site can show content on the My Orders page to alert the customer that their order has shipped and will be delivered on a specific date by a specific courier.
We recommend you create an interactive experience if your organization is confident that the customer experience will result in the best outcome. For example, if your organization ran a product recommender experiment and wants to put the winning variant in production. If you want to statistically test your variant against a control or other variants, we recommend you create an interactive experiment.