Test a boosting strategy
The goal of a Sitecore Search search results widget aims to yield high conversion rates. Using a boosting strategy, expected items can be pushed to the top of result.
The following procedure tests two variations of a search results widget:
-
The default variation which has no rules.
-
A variation with a rule that boosts certain items to the top.
This walkthrough describes how to:
-
Add a widget variation and rule to a widget.
-
Create a rule to boost items.
-
Create and schedule a split test.
Add a widget variation and rule to a widget
To add a widget variation and rule to a widget:
-
On the menu bar, click Widgets.
-
On the Widgets tab, click the name of the widget you want to open.
-
On the Widget Variations tab, click Add variation.
-
Enter a name for this new variation then click Save.
-
On the Rules tab, click Add Rule.
Create a rule to boost items
To create a rule to boost items when the keyphrase matches a regular expression:
-
On the menu bar, click
Context then click the Site context tab. -
Click Add context rule, select Keywords from the list and in the operator drop-down menu, click Match regular expression.
-
In the text box, enter a regular expression that would yield
trueorfalsewhen evaluated for a particular keyword. -
On the menu bar, click Strategy.
-
In the left pane of the Strategies page, click the Boost Rules tab.
-
Click Add attribute, select an attribute from the list, and in the operator drop-down menu, click Is.
-
To set the attribute value, in the text box, enter an appropriate value and click Save.
-
Click Publish.
Create and schedule a split test
To split widget recipes:
-
On the menu bar, click Widgets.
-
On the Widgets tab, to open the widget, click its name.
-
On the Split Testing tab, click Add Split Test.
-
In the Name field, enter a name for your split test and click Next.
-
From the Variations list, to add to the test to the indicated area, drag the default variation with no rules and the new variation with the boosting rule.
-
Assign the percentage of traffic you want to drive to each variation and then click Next.
-
Select values for the Start Date, End Date, and Time Zone fields, and then click Next.
-
Review the details of your split test and then click Save.
-
Click Publish.