A/B testing performance overview

You can use the AB performance overview report to view a summary of the overall statistics of your A/B split test campaign.

To get the AB performance overview:

On the menu bar, click Reports > Campaign Reports.
Click the campaign you want to view.
On the menu on the left, click AB performance overview.
You can now view the following basic information and widgets:
- AB Winner - the winning campaign.
- Split by - the criteria used to split test the campaign: by subject line, by content, or by from name.
- Winner by - the criteria used to determine the winning campaign.
- Split settings - the percentage of your email list selected for A/B split testing.
- A/B Campaign by - a graph comparing the opens and clicks of campaigns A and B.
  
  Note
  
  You can click the Opens or Clicks tab to switch from one view to the other. You can also click A or B to select which campaign data to display on the graph.
- Recipients - the total number of recipients of your campaign.
- Opens - the open rate percentage of your campaign. For example, if you have sent a campaign to 100 recipients and you have 20 unique opens, the open rate percentage is 20%.
- Clicks - the percentage of recipients who have clicked your campaign. The number of unique link clicks is also displayed.
- Unsubscribes - the percentage of recipients who have clicked the unsubscribe link in your campaign. The total number of unsubscribed recipients is also displayed.
To download the information as a PDF, in the top-right corner of the widget you want to download, click and click Download PDF.
Optionally, you can click Export Data to export the information to your account email as a CSV file.

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