Track conversions for a landing page
The number of conversions informs you how many people either submit a form or click a button on your landing page.
To enable conversion tracking for your landing page:
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On the menu bar, click Growth Tools > Landing Pages.
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Click the name of the landing page that you want to open.
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On the menu on the left, click Track your conversions. You have the following options for tracking:
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To use the built-in conversion tracking, set Track Conversions to Yes. You must now choose if you want to track conversions When someone submits a form or When someone clicks a button.
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To use Google Analytics, set Track with Google Analytics to Yes. This requires Google Analytics to be configured for your site.
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To use Facebook Pixel Code, set Track with Facebook Pixel to Yes. This requires Facebook Pixel Code to be configured for your site.
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When you are done, click Save & exit.