The offline channel groups and their channels
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When viewing how contacts interact with your website, it can be helpful to track which channels contacts use to come to your website. This can give you more insight into how contacts interact with your brand, which channels bring the most traffic to your campaigns, and which channels lead to the best goal conversion rates.
Sitecore comes with a number of predefined channel groups and channels. You can also create new channel groups and channels. You can find channels in the Marketing Control Panel.
| Channel group | Channel |
|---|---|
| Advertising | Advertising agency fee |
| Broadcast advertising | |
| Corporate sponsorship | |
| Other advertising | |
| Out of home advertising | |
| Print advertising | |
| Call Center | General inquiry |
| Other call center | |
| Direct Marketing | Direct mail - print or collateral |
| Other direct marketing | |
| Events | Customer events hospitality |
| Industry event sponsorship | |
| Other event | |
| Trade shows | |
| Partner Marketing | Other partner marketing |
| Partner enablement | |
| Partner events | |
| Partner lead generation | |
| PR | Other PR |
| PR agency fee | |
| PR events | |
| Resources | Corporate and product branding |
| Giveaways | |
| Other resources | |
| Printed materials | |
| Product materials | |
| Sales | Cold calling |
| Customer meeting | |
| Inbound phone call | |
| Other sales | |
| Qualification call | |
| Telenurture | |
| Store | Enter store |
| Other store | |
| Telemarketing | Other telemarketing |
| Telemarketing |
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