The offline channel groups and their channels

Current version: 10.0

When viewing how contacts interact with your website, it can be helpful to track which channels contacts use to come to your website. This can give you more insight into how contacts interact with your brand, which channels bring the most traffic to your campaigns, and which channels lead to the best goal conversion rates.

Sitecore comes with a number of predefined channel groups and channels. You can also create new channel groups and channels. You can find channels in the Marketing Control Panel.

Channel group

Channel

Advertising

Advertising agency fee

Broadcast advertising

Corporate sponsorship

Other advertising

Out of home advertising

Print advertising

Call Center

General inquiry

Other call center

Direct Marketing

Direct mail - print or collateral

Other direct marketing

Events

Customer events hospitality

Industry event sponsorship

Other event

Trade shows

Partner Marketing

Other partner marketing

Partner enablement

Partner events

Partner lead generation

PR

Other PR

PR agency fee

PR events

Resources

Corporate and product branding

Giveaways

Other resources

Printed materials

Product materials

Sales

Cold calling

Customer meeting

Inbound phone call

Other sales

Qualification call

Telenurture

Store

Enter store

Other store

Telemarketing

Other telemarketing

Telemarketing

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