The online channel groups and their channels
When you view how contacts interact with your website, it can be helpful to track the channels that your contacts use to come to your website. This can give you more insight into how contacts interact with your brand, which channels bring the most traffic to your campaigns, and which channels lead to the best goal conversion rates.
Sitecore comes with a number of pre-defined channel groups and channels. You can also create new channel groups and channels. You can find the channels in the Marketing Control Panel.
|
Online Channel Group |
Channel |
|---|---|
|
Organic Search |
Search organic branded |
|
Search organic non-branded | |
|
Search not provided (Home page) | |
|
Search not provided (not home page) | |
|
Paid search advertising |
Bing ads |
|
Google ad | |
|
LinkedIn ad | |
|
YouTube ad | |
|
Other ad | |
|
Display Advertising |
|
|
| |
|
Google Display Network | |
|
Other Display | |
|
Referrals |
PR Referrals |
|
Affiliate Referrals | |
|
Partner Referrals | |
|
RSS | |
|
Other Referrals | |
|
Email Campaigns |
Email Newsletter |
|
Email Marketing | |
|
Email Notifications | |
|
Email Purchased List | |
|
Emails Sent | |
|
Other Email | |
|
SMS Campaigns |
SMS Marketing |
|
SMS Notifications | |
|
SMS Sent | |
|
Other SMS | |
|
Automation Programs |
Email Automation |
|
SMS Automation | |
|
Other Automation | |
|
Apps |
App Store Activity |
|
App Push | |
|
App Usage | |
|
Other Apps | |
|
Social Mentions |
Blogs |
|
Wiki | |
|
Other Social Mentions | |
|
Social Community |
Google Plus Social Community |
|
YouTube Social Community | |
|
LinkedIn Social Community | |
|
Facebook Social Community | |
|
Twitter Social Community | |
|
Other Social Community | |
|
Social Sponsored Posts |
LinkedIn Sponsored Posts |
|
Facebook Sponsored Posts | |
|
Twitter Sponsored Posts | |
|
Other Sponsored Posts | |
|
Digital Events |
Webinar Live |
|
Webinar Recorded | |
|
Other Digital Events | |
|
3rd Party |
Virtual Events |
|
Email Inclusion | |
|
Other 3rd Party Pay-Per-Lead | |
|
Other 3rd Party |