Analyzing the effect of personalization on a component

Abstract

Understand the Visits and Effect KPIs in the Personalize the component dialog box.

In the Personalize the component dialog box, you can view Visits and Effect for each version of the component:

The View and Effect KPIs in the Personalize the component dialog box
  • Visits indicates the percentage of visits that met the condition, out of all visits that included the component. If the rule is in an active test, it is calculated for the duration of the test. If the rule is not in an active test, it is calculated for the last 30 days.

    Note

    If a rule is in an active test, only half of the visitors who meet the condition see the personalized component. The other half see the default version of the component. If the personalization rule is implemented with effect tracking enabled, 5% of visitors who meet the condition are allotted to the default version.

  • The Effect is calculated as the difference in percent between the trailing value per visit (TVV) of the personalized experience and the TVV of the default experience for the visitors who meet the condition.

    The effect for the Default variant is always 0 and therefore the Effect field is not displayed for the Default variant.

You can view the statistics for all personalized components on the current page in the Personalized experience dialog box.