Create a marketing automation campaign

In the Marketing Automation application, you create and edit your automation campaigns in a drag-and-drop user interface.

To create a campaign, you drag and drop elements from the Toolbox pane onto your canvas. In the automation campaign, you can specify when your contacts should automatically be enrolled in the campaign, the rules they should be evaluated against, and the marketing actions that must happen to the contacts depending on their individual actions. For example, you can create a campaign to engage with and welcome new customers or send them an email if they trigger a goal.

For a quick overview of how to create a campaign, watch the video.