Disable Analytics on an item
The Analytics attribute enables you to view data on user activity for a particular item in Experience Analytics. Analytics is enabled by default on your items, but you can turn off the Analytics setting in the Content Editor. This is useful if you, for example, have an item that automatically redirects visitors to another item. You may not want such an item to appear in reports and session trails.
To disable or enable analytics on an item:
In the Content Editor, expand the content tree and navigate to the content item that you want to change the analytics setting for.
On the ribbon, on the Analyze tab, in the Attributes group, click Attributes.
In the Attributes dialog, click the Settings tab and select or clear the Disable Analytics for this Item check box to assign this setting to the content item.
When you select Disable Analytics for this Item, the item is no longer visible in the visitor session trail or any other reports in Sitecore.
Click OK to save your changes and close the Attributes dialog.