The online channel groups and their channels

When you view how contacts interact with your website, it can be helpful to track the channels that your contacts use to come to your website. This can give you more insight into how contacts interact with your brand, which channels bring the most traffic to your campaigns, and which channels lead to the best goal conversion rates.

Sitecore comes with a number of pre-defined channel groups and channels. You can also create new channel groups and channels. You can find the channels in the Marketing Control Panel.