Associate a goal with an item
Goals are activities that visitors can perform on your website. Goals help you track and measure how visitors engage with your website and campaigns. You can associate goals with content, such as landing pages, search fields, and registration forms. You can also associate goals with media items, such as PDF files or videos.
You can associate a goal with a content item in the Experience Editor or in the Content Editor. You use the Media Library or Content Editor to associate a goal with a media item.
To associate a goal with an item:
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From the Sitecore Launchpad, open the Experience Editor or the Content Editor, then navigate to the relevant content item.
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In the Attributes group, click Goals.
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In the Experience Editor, this is located on the Optimization tab
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In the Content Editor, this is located on the Analyze tab
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In the Goals dialog, select the goal that you want to associate with this item and click OK.
Associate a goal with a media item
To associate a goal with a media item:
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On the Sitecore Launchpad, open the Media Library.
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Navigate or search for the content item you want to track.
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On the ribbon, on the Analyze tab, in the Attributes group, click Goals.
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On the Media Library ribbon, click Save.