Integrating with Sitecore CDP
Sitecore CDP captures behavioral and transactional data about users as they interact with an application. To collect this data and send it to Sitecore CDP, you first have to integrate your app with Sitecore CDP.
We recommend that you integrate using the Sitecore Engage SDK.
During integration
During integration, you start collecting and sending real-time behavioral and transactional data to Sitecore CDP using the Stream API:
For example, the data can include:
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A user's page views.
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A user's clicks, searches, and other actions.
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A user's identifiers when they register or log in.
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Items the user adds to their shopping cart.
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Order details.
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Geolocation details.
After integration
After integrating, Sitecore CDP starts capturing the behavioral and transactional data from your app. You can then act on that data by:
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Building segments of your customers using the data you have collected.
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Activating your audiences in external systems.
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Viewing your data in pre-built analytic dashboards.