Keyword conversion funnel

The Keyword conversion funnel report displays the metrics of a purchase funnel related to a keyword search from mobile devices or a desktop. The funnel metrics, in successive order and distinct colored segments, are view, clicks, click orders, and direct orders. Drop-off percentage and values measured through the funnel are also displayed.

The following is a screenshot of a conversion funnel of keyword search on a desktop.

Data filters

The following drop-down filters are available for this report:

Date range includes yesterday, last 7 days, last 14 days, last 30 days, and customized range.
Devices includes desktop, tablet, mobile, and bot.
App type includes web, native, and web view.
Country includes a list of countries.
Channel includes direct.
Visitor type includes new and returning.
Widget type includes preview search and search results.
Income group includes unknown and percentile groups.

Metrics and KPIs

In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.

For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.

Visitor interaction types include:

Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
View-assisted - refers to a visitor viewing one or more products.
Unassisted - refers to a visitor not viewing and not clicking a product but converting.

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