Keyword conversion funnel
The Keyword conversion funnel report displays the metrics of a purchase funnel related to a keyword search from mobile devices or a desktop. The funnel metrics, in successive order and distinct colored segments, are view, clicks, click orders, and direct orders. Drop-off percentage and values measured through the funnel are also displayed.
You can narrow down the data you see in reports using the filters at the top of the report dashboard or section. Changing these values regenerates the reports.
The following is a screenshot of a conversion funnel of keyword search on a desktop.
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and then click Export Data.
Data filters
The following drop-down filters are available for this report:
- Date range includes yesterday, last 7 days, last 14 days, last 30 days, and customized range.
- Devices includes desktop, tablet, mobile, and bot.
- App type includes web, native, and web view.
- Country includes a list of countries.
- Channel includes direct.
- Visitor type includes new and returning.
- Widget type includes preview search and search results.
- Income group includes unknown and percentile groups.
Metrics and KPIs
In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.
For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.
Visitor interaction types include:
- Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
- Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
- View-assisted - refers to a visitor viewing one or more products.
- Unassisted - refers to a visitor not viewing and not clicking a product but converting.
The following describes the metrics and KPIs in this report:
Views - the total number of views from visitor sessions or visits.
Clicks - the total number of clicks from visitor sessions or visits.
Click-assisted orders - the number of orders from sessions or visits when a visitor purchased one or more products different from those clicked.
Direct orders - the number of orders from sessions where a visitor clicked one or more products and purchased one or more products they clicked.