Searches by regions
The Searches by regions report presents visitor locations for a keyword search on a map.
You can narrow down the data you see in reports using the filters at the top of the report dashboard or section. Changing these values regenerates the reports.
You can click a highlighted region to drill down to the next administrative area. The following image is a generic screenshot displaying metrics on a map.
To examine data points in charts and tables, hover your mouse over the point or element.
To export data, click 
and then click Export Data.
Data filters
The following drop-down filters are available for this report:
- Date range includes yesterday, last 7 days, last 14 days, last 30 days, and customized range.
- Devices includes desktop, tablet, mobile, and bot.
- App type includes web, native, and web view.
- Country includes a list of countries.
- Channel includes direct.
- Visitor type includes new and returning.
- Widget type includes preview search and search results.
- Income group includes unknown and percentile groups.
Metrics and KPIs
In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.
For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.
Visitor interaction types include:
- Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
- Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
- View-assisted - refers to a visitor viewing one or more products.
- Unassisted - refers to a visitor not viewing and not clicking a product but converting.
The following describes the metrics and KPIs in this report:
Discover direct order revenue - the revenue from the session when a visitor clicked one or more Discover widgets and purchased one or more products they clicked. The entire order (basket) revenue is included in this metric.
Also referred to as Discover direct basket revenue.
Discover direct order - the number of orders from sessions or visits when a visitor clicked one or more Discover widgets and purchased the same product that they clicked on or within a Discover widget.