1. Create a space

Context-aware content

Context Aware Content is a flow that helps you plan and launch targeted campaigns by analyzing audience behavior, signals, and preferences to generate strategy, messaging, and personalized content across audiences and channels.

When to use

  • Target different audiences, industries, or customer stages

  • Adapt messaging based on context and signals

  • Create personalized content across channels at scale

Agents in this flow

The Context Aware Content flow includes these agents:

  1. Researcher - reviews your prompt and any uploaded audience file to gather relevant insights.

  2. Brief Generator - uses the research findings to create messaging insights and campaign briefs, including value propositions, audience messaging, and suggested channels.

  3. Bulk Content Generator - creates personalized content for the selected channels and formats based on the brief.

Run the flow

To run the Context-aware content flow:

Important

Always review AI-generated results carefully and validate key information before using it.

  1. In the navigation menu, click Agentic and then, in the left sidebar, click Spaces.

  2. On the Spaces page, click Create Space.

  3. On the New space page, in the Space name field, enter a name for the space and describe objective of your space.

  4. In the Starting point section, click Existing template to use a predefined flow and, from the Existing template drop-down list, click Context-aware content.

  5. Click Create space.

    In the Agents section, the agents included in the flow are added by default. You can add more agents, replace, or remove agents as needed.

  6. For each agent, in the right pane s required, provide the necessary inputs:

    • Parameters - select the parameters to define how the content should be generated:

      • Channels - for example, LinkedIn, Email.

      • Target Audiences - for example, IT Professionals.

      • Content Formats - for example, Social Media Post.

      Tip

      To change the parameters the agent considers, you can edit the agent’s configuration.

  7. Optionally, provide the following:

    • Items - use items as the inputs the agent will act on. The agent processes each item to generate outputs. Click Add items to include:

      • CMS - select content item from a SitecoreAI site or collection.

      • Artifacts - use artifacts previously generated in any space.

      • Briefs - select a brief created in the Strategy app.

      • Other - import a CSV file and select all or part of its data.

    • Context - use context as background information that guides how the agent generates results. Click Add context to include:

      • Artifacts - use any artifacts previously generated in the current space.

      • Brand kits - select your organization's brand kit.

    • Supporting files - click Browse to upload supported files related to your request.

  8. In the right pane, for Researcher, do the following:

    • If setup is required, click the Researcher agent and enter a prompt to describe the topic you want to research (for example: AI-driven apps for social media marketing).

    • Click Run to start the agent.

    Processing might take some time. You can leave the page and return to the space at any time to track progress. When processing is complete, the results appear in the space.

  9. In the right pane, for Strategic Brief, do the following:

    • If setup is required, click the Strategic Brief agent and enter a prompt to describe the brief you want to create (for example, Create a campaign brief using the top AI-driven app).

    • Optionally, add context or supporting files.

    • Click Run to start the agent.

      The agent analyzes your prompt and generates an initial draft for review.

    • Edit or accept the draft, then click Confirm to finalize the artifact generation.

  10. In the right pane, for Content Generation, do the following:

    • If setup is required, click the Content Generation agent and enter a prompt to describe your content requirements (for example, Develop account-specific case studies and one-pagers).

    • Make sure the correct channels, target audiences, and content formats are selected.

    • Optionally, add context or supporting files.

    • Click Run to start the agent.

      The agent analyzes your prompt and generates the requested content.

    • The number of artifacts corresponds to your selected accounts and preferred channels, audiences, and formats.

To learn more about what’s included in a space, see Open a space.

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