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Add a sender


How to set up a new sender to send a newsletter from a different email address.

The sender is the email address that your recipients see in the From field when they receive your newsletter. Sitecore Send lets you add different senders. This means you can have different senders for different occasions. Keep in mind that you want your campaigns to be recognizable by your recipients and that your sender is familiar both in name and address.


Before you create a campaign, you must set up the two TXT records SPF and DKIM in the DNS zone of your domain name.

To set up a new sender:

  1. On the top right of the Sitecore Send dashboard, click Account, Settings.

  2. In the menu on the left, click Senders.

  3. Click Add new.

  4. In the Create new sender dialog box, add a name and an email address and click Save. On the Senders page, once you have set up the TXT records correctly, the SPF and DKIM setup check boxes are selected.

  5. When the sender passes all checks, the sender receives a verification email message with activation link. Once the sender clicks the activation link, and the sender is verified, the Verified check box is selected.  If the sender does not pass all checks, it will appear as rejected, and the Verified check box is empty.  This can be due to the following:

    • No website was found associated with your sender address domain.

    • The reputation of your website, your domain, or your sender's address does not meet the set threshold.


If the Verified check box of a particular sender is not selected, it means that you have not verified the particular sender when you created the address. Possibly, you missed the confirmation email message that was sent to the sender email address. Check your inbox or spam folder for a Sitecore Send confirmation email.