Archiving or deleting recipients

In Sitecore Send, you can archive or delete a contact from your email list as necessary. You can delete email recipients to remove data that is no longer valuable to your business - for example, you might want to delete contacts that do not have any interactions from the past two years. Archiving contacts, on the other hand, removes recipients from your marketing audience without losing any of their data and the past activities.

• Archive recipients - you remove the contact from your marketing audience but you do not lose any data. The past activity of an archived recipient is still available for review. An archived recipient of a mailing list does not count towards its active subscribers or its billing.

• Delete recipients - you permanently remove all of the recipient's personal information and all of their previous history is lost and is no longer available for review.