Introduction to Sitecore CDP

Abstract

An introduction for business users to Sitecore CDP.

Sitecore CDP enables you to query and build custom segments at scale and speed using any attributes that your organization passes to Sitecore CDP. You can interrogate all your organization’s data using embedded analytics in the segment editor. Sitecore batch segmentation enables you to target specific guests for paid media and email campaigns.

Sitecore CDP activating data and enabling insights

You can see a singular, contextual profile for every single site visitor. Sitecore CDP ingests data through secure stream, batch, and interactive APIs. It also tracks real-time behaviors as people interact with digital touchpoints including web, mobile apps, and email messages. Sitecore CDP can do this with or without capturing the customer's Personally Identifiable Information (PII) data.

Note

For information on Sitecore CDP APIs, see the developer documentation.