Managing guests in Sitecore CDP

Abstract

Provides an overview on how Sitecore CDP stores guest data in guest profiles (Sitecore CDP).

Sitecore CDP creates a guest profile for every person that interacts with your brand, regardless of the channel they use. Guest profiles have the potential to be very robust, populated with behavioral and transactional data. This guide provides information on how to see a contextual view of sessions, events, orders, and custom attributes for the guest.