Traffic Report
The Traffic Report dashboard shows site traffic analytics. It provides an overview of trends in traffic and behavior metrics of site visitors, such as the first page visited and top pages. If you are tracking site traffic using Urchin Traffic Monitors (UTMs), the report also shows various UTM metrics.
You can use the filters in the Traffic Report to display data according to the following options:
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Time - select a time frame to display data in the report such as last day, last week, last month, or a custom date range. By default, the report shows data from the previous week.
The exact dates and times used for the data currently displayed are indicated as Viewing data for [start date and time] - [end date and time], based on your organization's time zone.
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By - select the intervals at which data points are displayed on the graphs. You can select a resolution by day, week, or month.
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Channel - select a specific channel to view data, for example, Email, Mobile app, or Web. By default, the report shows data for all channels.
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Point of Sale - select a specific point of sale to view data. By default, the report shows data for all points of sale.
To update the Traffic Report based on your selected filters, click Apply. To revert to the default view, click Reset filters.
The data in the Traffic Report is refreshed every 24 hours. To download the report as a ZIP archive containing CSV files, click the Download 
icon.
Session traffic reports
Session traffic reports show trends in site traffic and the trends in traffic for the past complete week, compared to the week before that. Each report has a color-coded arrow next to a number - a green up arrow means an increase, while a red down arrow means a decrease. The trend compares the data from the past complete week to the prior week.
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Customers - shows the number of guests with a Customer type who visited the site over the past complete week.
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Visitors - shows the number of guests with a Visitor type who visited the site over the past complete week.
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Average time on site - shows the average time guests spent on the site, in minutes and seconds (mm:ss), over the past complete week.
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Sessions - shows the total number of sessions over the past complete week, calculated by counting view events.
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Bounce rate - shows the percentage of sessions that viewed only one page and left the site, of the total number of sessions, over the past complete week.
Visitors vs. Views
The Visitors vs. Views chart shows the numbers of visitors and views over the past complete week. The scale for number of views is on the left, and for number of visitors is on the right.
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Click Visitors or Views in the graph legend to hide them.
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Hover your mouse over a data point to view its data.
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Significant divergence between the graphs might indicate bot activity. View the suspected bot activity report to investigate further.
Page views and events
This section of the Traffic Report dashboard shows metrics related to page views and events captured over the past complete week.
First page
This report shows the top-ten first-page visits, over the past complete week, where the first page is defined as the first page visited on the site per each unique session.
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Use the vertical scroll bar to view all data.
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The graph shows the numbers from the past complete week, the previous week before that, and the difference between them under Trending Sessions.
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To sort by column, click the column heading.
Last page
This report shows the top-ten last-page visits, over the past complete week, where the last page is defined as the last page visited on the site per each unique session.
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Use the vertical scroll bar to view all data.
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The graph shows the numbers for the past complete week, the previous week before that, and the difference between them under Trending Sessions.
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To sort by column, click the column heading.
Top pages
This report shows the top-ten most-visited pages, over the past complete week.
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Use the vertical scroll bar to view all data.
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The graph shows the numbers for the past complete week, the previous week before that, and the difference between them under Trending Sessions.
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To sort by column, click the column heading.
Top events
This report shows the top-ten events, over the past complete week, calculated by counting the number of unique sessions that included that event.
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Use the vertical scroll bar to view all data.
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The graph shows the numbers for the past complete week, the previous week before that, and the difference between them under Trending Events.
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To sort by column, click the column heading.
Attribution and tracking data
The attribution and tracking section of the Traffic Report dashboard shows metadata captured for guest sessions, such as operating system and browsers. If you utilize Urchin Traffic Monitor (UTM) attribution, this section shows UTMs parsed from users' URLs. For more information about UTMs, see this Wikipedia article.
Sitecore does not provide UTM management or cleansing. Any UTM data shown here is displayed as received on the site pages.
In this section of the Traffic Report dashboard, you can see the following:
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Operating System - lists the top operating systems in guest sessions over the past complete week.
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Browser- lists the top user agents in guest sessions over the past complete week.
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UTM Campaign - lists the top UTM campaigns in sessions over the past complete week.
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UTM Term - lists the top UTM terms in sessions over the past complete week.
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UTM Source - lists the top UTM sources in sessions over the past complete week.
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UTM Medium - lists the top UTM mediums in sessions over the past complete week.
To sort by column, click the column heading.