Using segments within Sitecore CDP
After you build a segment and wait 24 hours for it to process, you can use it within Sitecore CDP, as follows:
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Audience export - create audiences from a scheduled or live segment, then export the audience data for use in systems such as social media platforms, digital advertising platforms, email marketing apps, and business intelligence (BI) tools.
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Data interrogation - interrogate any attribute or value to see the exact number and percentage of your customer base. For example, it might be widely known that there is a disproportionate number of sunglasses purchased from your retail site that are designed for males. Interrogating the data can reveal that this audience is equally made up of females and males under 40, from a certain region, and have purchased at least once in the past six months.