Sitecore CDP connector
Sitecore CDP is an intelligent customer data platform that allows you to collect, connect, and activate customer data across all your organization's digital channels.
The Sitecore CDP connector helps you integrate Sitecore CDP with third-party applications. It enables you to export audience data to external systems and manage batch file uploads for guests and order data.
Use cases
-
Automatically upload audience data exported from Sitecore CDP to a social media platform for retargeting specific audience segments.
-
Export the email addresses of users who abandoned their orders and import them into an email marketing app to encourage order completion.
-
Export the data of users who made a purchase in the past week. Then import the audience into a digital advertising platform to exclude them from your next paid media campaign.
-
Automate the upload of guest or order records from external systems into Sitecore CDP.
API version
The Sitecore CDP connector uses Sitecore CDP APIs. Refer to the Sitecore CDP developer documentation and the Sitecore API catalog for more information.
Connection setup
Complete the following steps to create a Sitecore CDP connection in Sitecore Connect.
-
On the navigation menu, click Tools > Connections.
-
Click Create > Connection.
-
Enter Sitecore CDP in the search field and then select the app.
-
Provide the following details:
Field
Description
Connection name
Enter a unique name to identify your Sitecore CDP connection.
Location
Select a project or a folder to save the connection.
Client Key
A unique identifier that Sitecore CDP uses to authenticate the client receiving API calls.
To find this value in Sitecore CDP, click
> API access.API Token
A unique key that Sitecore provides your organization to authenticate services such as a website or mobile application when calling Sitecore CDP APIs.
To generate an API token, click
> API access, then click Generate.API Key
The API key used to request an access token, which is needed to use the Audience Export actions.
To generate the API key and API secret:
-
On the navigation menu, click Developer Center > API keys.
-
Click Create, enter a name for the API key, and select Audience export download.
-
Click Save. The API key and the API secret display.
-
Copy the API key as it won't be visible again in Sitecore CDP.
API Secret
The API secret used to request an access token.
Copy the API secret when it is generated in Sitecore CDP, as it won't be visible again.
AWS Region
The environment of your Sitecore CDP instance.
To find this value in Sitecore CDP, click
> Company information > Environment. -
-
Click Connect.