The campaign object
A campaign object is an object that represents advertising campaign information. It is located within the context object.
The following table lists attributes of the campaign object:
| Name | Type | Description |
|---|---|---|
utm_source | string | Optional. Paid campaign source identifier. Identify the advertiser, site, publication, and so on that is sending traffic to your property. Example values: "google", "newsletter4", "billboard" |
utm_campaign | string | Optional. Paid campaign identifier. The individual campaign name, slogan, promo code, and so on for a product. Example values: summer-sale |
utm_medium | string | Optional. Paid campaign medium identifier. The advertising or marketing medium. Example values: "cpc", "banner", "email newsletter". |
utm_content | string | Optional. Paid campaign content identifier. Used to differentiate similar content or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.Example values: "Learn more", "Shop now" |
utm_term | string | Optional. Paid campaign term. Identify paid search keywords. If you are manually tagging paid keyword campaigns, you must also use utm_term to specify the keyword.Example value: "summer sale" |
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