Domains comparative metrics
The Domains comparative metrics report describes the values tracked for visits, orders, revenue, units, and views.
The Domains comparative metrics report describes the values tracked for visits, orders, revenue, units, and views.
A comparative metrics report has two parts, Metrics tiles and Metrics comparison over a date range.
This is the first part of a comparative metrics report. It displays a tile for every relevant metric and KPI. Each tile reports the overall value for the selected period. The following is a generic example of metric tiles.

Clicking a metric tile sets its metric as the first metric in the second part of this report, the Metrics comparison over the date range part.
This is the second part of a comparative metrics report. It is a line chart comparing two performance metrics over a selected period. You can select metrics from two drop-down menus.
The following is a generic screenshot of comparative line charts for two metrics.

You can also set the first metric by clicking a metric tile in Metric tiles, the first part of this report.
To examine data points in charts and tables, hover your mouse over the point or element.
To export data, click
and then click Export Data.
Reports are filtered according to the values selected in the data filters at the top of the section or in the containing report. Changing these values regenerates them.
Use the following filters to generate data for this report:
Date range - includes Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 90 days, and Customized range.
Devices - includes Desktop, Tablet, Mobile, and Bot.
App type - includes Web, Native, and Webview.
Country - includes a list of countries.
Visitor type - includes new and returning visitors.
Channel - includes different methods by which a visitor has accessed your website or mobile app.
Locale - includes a list of locales.
Depending on your domain setup, you might see some or all of these filters.
In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.
For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.
Visitor interaction types include:
Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
View-assisted - refers to a visitor viewing one or more products.
Unassisted - refers to a visitor not viewing and not clicking a product but converting.
The following describes the metrics and KPIs in this report:
Visits - the total number of visits.
Page views - the total number of views of a page.
Unique PDP view - the number of unique views from visitor sessions or visits to a product details page.
Orders - the total number of orders from visitor sessions or visits.
Revenue - the total revenue from visitor sessions or visits.
Direct purchase revenue (DPR) - the total revenue from units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked.
Direct order revenue percentage - the ratio of the number of orders and revenue from sessions where a visitor clicked one or more products and purchased one or more products they clicked.
Add to cart (A2Cs) - the total number of items added to the shopping cart.
Converted Visits - the number of visits that ended in a conversion action.
Conversion rate - the number of visits during which visitors made purchases, divided by the number of visits typically constrained to a period of time.
Revenue per visitor (RPV) - the ratio of total revenue and total visits.
Average order value (AOV) - the total revenue (currency) divided by the total orders.