HTML block engagement
The HTML block engagement report describes the performance of HTML block widgets active during a selected time period.
Engagement reports for different widget types are similar. They present metrics attributed to clicks and views in a tabular format. Overall values are also reported.
The following shows a typical example of a widget engagement report.

To export data, click and then click Export Data.
Data filters
Reports are filtered according to the values selected in the data filters at the top of the section or in the containing report. Changing these values regenerates them.
Use the following filters to generate data for this report:
Date range - includes Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 90 days, and Customized range.
Devices - includes Desktop, Tablet, Mobile, and Bot.
App type - includes Web, Native, and Webview.
Country - includes a list of countries.
Visitor type - includes new and returning visitors.
Channel - includes different methods by which a visitor has accessed your website or mobile app.
Locale - includes a list of locales.
Depending on your domain setup, you might see some or all of these filters.
Metrics and KPIs
In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.
For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.
Visitor interaction types include:
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Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
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Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
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View-assisted - refers to a visitor viewing one or more products.
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Unassisted - refers to a visitor not viewing and not clicking a product but converting.
The following describes the metrics and KPIs in this report:
Click visits - the number of visits with at least one click on or within a Discover widget.
Click-assisted orders - the number of orders from sessions or visits when a visitor purchased one or more products different from those clicked.
Click revenue - the revenue from sessions or visits when a visitor purchased one or more products different from those clicked.
Click-assisted conversion rate (CVR) - the ratio of click-assisted converted visits and the total number of visits.
Click revenue per visitor (RPV) - the ratio of click-assisted revenue and the total number of visits.
Click average order value (AOV) - the ratio of click-assisted product purchases and overall AOV from sessions where the visitor clicked a widget.
View-assisted visits - the number of sessions or visits where a visitor viewed one or more products.
View orders - the number of orders from sessions or visits where a visitor viewed one or more products.
View revenue - the revenue from sessions or visits where a visitor viewed one or more products.
View conversion rate (CVR) - the ratio of view-assisted converted visits and the total number of visits.
View revenue per visitor (RPV) - the ratio of view-assisted revenue and the total number of visits.
View average order value (AOV) - the ratio of view-assisted orders and the total number of visits.