Keyword explorer
In the Analytics section of the Customer Engagement Console (CEC), in the Site section, the Keyword explorer report is a paginated table of all keywords and their metrics as recorded over the selected time period. From each row, you can drill down to the detailed report for that keyword.
All explorer reports have similar structure and functionality. The following is a screenshot of a typical paginated explorer report.
To configure the columns, click Columns.
To sort the data set, click a column header.
To view all values and navigate through the paginated table, use the pagination controls below the table.
To drill down to a detailed report on an item, click the item.
To export data, click 
and then click Export Data.
Data filters
Data filters
Reports are filtered according to the values selected in the data filters at the top of the section or in the containing report. Changing these values regenerates them.
The following drop-down filters are available for this report:
Date range - includes Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 90 days, and Customized range.
Devices - includes Desktop, Tablet, Mobile, and Bot.
App type - includes Web, Native, and Webview.
Country - includes a list of countries.
Channel - includes different methods by which a visitor has accessed your website or mobile app.
Locale - includes a list of locales.
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Widget type includes preview search and search results.
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Clicks allows users to define a value or range for this metric.
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More allows users to add metrics and set values to narrow data.
Metrics and KPIs
Metrics and KPIs
In the reports, attributed metrics and KPI represent those records that reflect the type of visitor interaction to which they are attributed.
For example, a click-assisted metric is a metric recorded in sessions or visits where the visitor purchased one or more products different from those clicked on.
Visitor interaction types include:
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Direct - refers to a visitor clicking one or more products and purchasing one or more products they clicked.
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Click-assisted - refers to a visitor purchasing one or more products different from those clicked.
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View-assisted - refers to a visitor viewing one or more products.
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Unassisted - refers to a visitor not viewing and not clicking a product but converting.
Average order value (AOV) - the total revenue (currency) divided by the total orders.
Average unit value or AUV - the total revenue (currency) divided by the total units sold.
Clicks - the total number of clicks from visitor sessions or visits.
Click through rate (CTR) - the number of unique widget clicks divided by the number of unique widget views.
Orders - the total number of orders from visitor sessions or visits.
Purchases - the total number of purchased units from visitor sessions or visits.
Revenue - the total revenue from visitor sessions or visits.
Revenue per visitor (RPV) - the ratio of total revenue and total visits.
Unique view - the number of unique views from visitor sessions or visits for a page.
Unique visits - the number of unique visits from visitor sessions or visits.
Views - the total number of views from visitor sessions or visits.
Visits - the total number of visits.
Click average order value (AOV) - the ratio of click-assisted product purchases and overall AOV from sessions where the visitor clicked a widget.
Click-assisted conversion rate (CVR) - the ratio of click-assisted converted visits and the total number of visits.
Click converted visits (CVT) - the number of click-assisted converted visits.
Click-assisted orders - the number of orders from sessions or visits when a visitor purchased one or more products different from those clicked.
Click revenue - the revenue from sessions or visits when a visitor purchased one or more products different from those clicked.
Click revenue per visitor (RPV) - the ratio of click-assisted revenue and the total number of visits.
Click visits - the number of visits with at least one click on or within a Discover widget.
View average order value (AOV) - the ratio of view-assisted orders and the total number of visits.
View conversion rate (CVR) - the ratio of view-assisted converted visits and the total number of visits.
View converted visits (CVT) - the number of view-assisted converted visits.
View orders - the number of orders from sessions or visits where a visitor viewed one or more products.
View revenue - the revenue from sessions or visits where a visitor viewed one or more products.
View revenue per visitor (RPV) - the ratio of view-assisted revenue and the total number of visits.
View-assisted visits - the number of sessions or visits where a visitor viewed one or more products.
Unassisted AOV - the ratio of the number of orders from sessions or visits where the visitor did not view and click a product but converted, and total visits.
Unassisted converted visits - the number of orders where the visitor did not view and click a product but converted.
Unassisted CVT visits - the number of unassisted converted visits.
Unassisted orders - the number of orders where the visitor did not view and therefore did not click a widget, but did convert.
Unassisted Revenue - the revenue from sessions or visits where the visitor did not view and click a product but converted.
Unassisted RPV - the ratio of revenue from sessions or visits where the visitor did not view and click a product but converted, and total visits.
Unassisted visits - the number of visits where the visitor did not view and click a product but converted.