Overall comparative metrics

This is the first part of a comparative metrics report. It displays a tile for every relevant metric and KPI. Each tile reports the overall value for the selected period. The following is a generic example of metric tiles.

Clicking a metric tile sets its metric as the first metric in the second part of this report, the Metrics comparison over the date range part.

This is the second part of a comparative metrics report. It is a line chart comparing two performance metrics over a selected period. You can select metrics from two drop-down menus.

The following is a generic screenshot of comparative line charts for two metrics.

You can also set the first metric by clicking a metric tile in Metric tiles, the first part of this report.

Use the following filters to generate data for this report:

Direct converted visits (CVT) - the number of visits that ended in a conversion action from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

View converted visits (CVT) - the number of view-assisted converted visits.

Click converted visits (CVT) - the number of click-assisted converted visits.

Direct orders - the number of orders from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Direct purchase - the number of units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Direct purchase units - the number of units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked. This metric is sometimes called Direct purchase.

Direct order revenue - the revenue from sessions where a visitor clicked one or more products and purchased one or more products they clicked. The entire order (basket) revenue is included in this metric. This metric is sometimes called Direct revenue.

Direct purchase revenue (DPR) - the total revenue from units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Direct revenue per visitor (RPV) - the ratio of the total revenue and the number of visits from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Direct average order value (AOV) - the ratio of direct product purchases and overall AOV from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Direct conversion rate (CVR) - the number of direct converted visits divided by the number of visits.

Views - the total number of views from visitor sessions or visits.

Clicks - the total number of clicks from visitor sessions or visits.

Visits - the total number of visits.

Page views - the total number of views of a page.

Unique product detail page (PDP) views - the number of unique views of a product detail page.

Orders - the total number of orders from visitor sessions or visits.

Revenue - the total currency amount generated from orders.

Direct purchase revenue percentage - the ratio of direct purchase revenue and direct revenue.

Direct order revenue percentage - the ratio of the number of orders and revenue from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Add to cart (A2Cs) - the total number of items added to the shopping cart.

Click through rate (CTR) - the number of unique widget clicks divided by the number of unique widget views.

Unique click through rate - the number of unique widget clicks divided by the number of unique widget views.

Converted Visits - the number of visits that ended in a conversion action.

Conversion - the number of views that ended in a purchase or another conversion action.

Revenue per visitor (RPV) - the ratio of total revenue and total visits.

Average order value (AOV) - the total revenue (currency) divided by the total orders.