Page explorer
In the Analytics section of the Customer Engagement Console (CEC), in the Site section, the Page explorer report is a paginated table of all pages and their metrics as recorded over the selected time period. From each row, you can drill down to the detailed report for that page.
All explorer reports have similar structure and functionality. The following is a screenshot of a typical paginated explorer report.

To configure the columns, click Columns.
To sort the data set, click a column header.
To view all values and navigate through the paginated table, use the pagination controls below the table.
To drill down to a detailed report on an item, click the item.
To export data, click
and then click Export Data.
Data filters
Data filters
Reports are filtered according to the values selected in the data filters at the top of the section or in the containing report. Changing these values regenerates them.
The following drop-down filters are available for this report:
Date range - includes Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 90 days, and Customized range.
Devices - includes Desktop, Tablet, Mobile, and Bot.
App type - includes Web, Native, and Webview.
Country - includes a list of countries.
Visitor type - includes new and returning visitors.
Channel - includes different methods by which a visitor has accessed your website or mobile app.
Locale - includes a list of locales.
Page Type - includes product Detail, Product listing, and Landing page types.
More - allows users to add metrics and set values to narrow data.
Metrics and KPIs
Metrics and KPIs
In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.
For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.
Visitor interaction types include:
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Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
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Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
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View-assisted - refers to a visitor viewing one or more products.
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Unassisted - refers to a visitor not viewing and not clicking a product but converting.
The following describes the metrics and KPIs in this report:
Views - the total number of views from visitor sessions or visits.
Clicks - the total number of clicks from visitor sessions or visits.
Unique clicks - the number of unique clicks from visitor sessions or visits for a page.
Unique view - the number of unique views from visitor sessions or visits for a page.
View orders - the number of orders from sessions or visits where a visitor viewed one or more products.
Click-assisted orders - the number of orders from sessions or visits when a visitor purchased one or more products different from those clicked.
Direct orders - the number of orders from sessions where a visitor clicked one or more products and purchased one or more products they clicked.
Direct purchase revenue percentage - the ratio of direct purchase revenue and direct revenue.
Direct order revenue percentage - the ratio of the number of orders and revenue from sessions where a visitor clicked one or more products and purchased one or more products they clicked.
Direct purchase revenue (DPR) - the total revenue from units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked.
Direct purchase units - the number of units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked. This metric is sometimes called Direct purchase.
Direct add to cart (A2C) - the number of times items are added to the cart from sessions where a visitor clicked one or more products and purchased one or more products they clicked.
Direct add to cart (A2C) units - the number of units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked.
Direct add to cart (A2C) revenue - the revenue associated with items added to the cart from sessions where a visitor clicked one or more products and purchased one or more products they clicked.
View revenue - the revenue from sessions or visits where a visitor viewed one or more products.
Click revenue - the revenue from sessions or visits when a visitor purchased one or more products different from those clicked.
View revenue per visitor (RPV) - the ratio of view-assisted revenue and the total number of visits.
Click revenue per visitor (RPV) - the ratio of click-assisted revenue and the total number of visits.
Click through rate (CTR) - the number of unique widget clicks divided by the number of unique widget views.
Unique click through rate - the number of unique widget clicks divided by the number of unique widget views.
View conversion rate (CVR) - the ratio of view-assisted converted visits and the total number of visits.
Click-assisted conversion rate (CVR) - the ratio of click-assisted converted visits and the total number of visits.