Prioritizing rules

You can configure rules in variations of all widgets including the global widget. A widget variation can have multiple rules as long as no two rules are duplicates and contradict each other. When a rule duplicates or contradicts a global widget variation rule, the widget variation rule trumps.

This topic describes with an example how rules within a widget variation get ranked.

In the Customer Engagement Console (CEC), on the Widget Variation page, on the Rules tab, the list of rules ranked in order of priority, includes:

Each row or rule has a column dedicated to a rule section: Context, Merchandising and Settings. Columns for a recommendation widget variation also include Recipe.

The Rank column displays the priority the rule gets during application. If there is conflict between two rules, a red icon appears in the rule. When you hover over the icon, you get a warning message.

Example: Ranking and consolidation

Consider a widget variation with four rules as shown in the following screenshot.

The rule ranked 1 fetches results using the Random Products recipe and it only takes effect when the visitor is from Alaska, USA.

The red icons on rules ranked 2 and 3 indicate the following warning messages: Two or more behaviors have the same context. and The highest ranking behavior will take effect.

Note

To override the assigned ranking, drag a rule up or down.

Consolidation

The following table describes how the rules and behaviors are consolidated by Context.

Context	Rule and behavior
Visitor is from Alaska, USA	Recipe used is Random Products. Cashmere-Blend Embroidered Cheetah Sweater is pinned to slot 2. Search Ranking uses the Reflektion Default Ranker algorithm. Sorting available by Name: A-Z, Price: Low to High, Customer Reviews: High to Low and Featured.
All other visitors	Products are pinned to slots 2 and 6. Search Ranking uses the Reflektion Default Ranker algorithm. Sorting available by Name: A-Z, Price: Low to High, Customer Reviews: High to Low, and Featured