Purchase funnel

A Purchase funnel report displays the metrics of the purchase funnel related to a widget or group of widgets. The funnel metrics, in successive order and distinct colored segments, are view, clicks, click orders, and direct orders. Drop-off percentage and values measured through the funnel are also displayed.

The following is a screenshot of a purchase funnel.

Data filters

Use the following filters to generate data for this report:

Note

Depending on your domain setup, you might see some or all of these filters.

Metrics and KPIs

In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.

For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.

Visitor interaction types include:

Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
View-assisted - refers to a visitor viewing one or more products.
Unassisted - refers to a visitor not viewing and not clicking a product but converting.

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