Getting started with web experiences

This topic describes how to get started building a web experience. We recommend that you complete these steps in the following order:

Create a web experience and add a variant using an out-of-the-box web template or custom code.
Apply any of the following options to the web experience:
- Target a webpage to set the area of your website where you want the experience to run. You can also add JavaScript to determine the context in which the experience should execute.
- Apply a condition to filter the visitors that see the experience based on real-time behavior.
- Apply a segment to configure the experience to only run for a certain segment of guests.
- Associate a decision model with your experience to recommend dynamic offers or content.
Compose an API response to apply further personalization using dynamic data.
Insert the web experience in your HTML by specifying in the JavaScript editor where in the Document Object Model (DOM) you want the content to display.
Preview the web experience in your organization's website.
Add a primary goal to the web experience. Sitecore Personalize uses the metrics of the primary goal to measure variant performance when determining a leading or winning variant.
Start the experience. After the experience runs for 24 hours, you can see how the variant is performing against the baseline target on the Performance dashboard.