Apply a segment to a web experience
You can apply a segment to a web experience to ensure that only members of the selected segment will see the experience. Your organization must have a Sitecore CDP license to use this feature.
A common scenario for applying a segment to a web experience is to control which decision model is invoked on a certain page according to segment membership.
For example, there might be many different types of guests visiting your homepage. These guests can be categorized into various segments, such as frequent purchasers, high spenders, and loyalty members. If you have many decision models, each catering for a specific segment, you might have to run any of those decision models on your homepage.
To meet this requirement, you can create a unique web experience for each decision model, and show it to the correct audience by designating the appropriate segment. When a guest visits your organization's homepage, only the web experience targeted for their segment will run. This also results in only one decision model being called, ensuring optimal performance for your website.
To apply a segment:
-
On the experience builder, click the Filter tile.
Additional fields display.
-
Click Add filter.
-
In the Filter pane, click Add segment.
-
In the Select a segment pane, click the segment you want to apply.
The experience will only run for guests who are members of the selected segment.
-
Click
to close the pane.