The segmentation criteria

Abstract

A reference topic with all the segmentation criteria described.

Sitecore Send lets you use segmentation to improve the efficiency of your email marketing campaigns. In order to achieve that, you need a vast list of options when setting your list segment's conditions. This way each segment you create can become a perfect representation of your email marketing strategy. Target your audience based on the information you have gathered about them in the form of custom fields (age, gender, size, interests) and then combine them with what our platform informs you on how your email list members react to your newsletters (opens, clicks, and so on). Filter your email list accordingly and send targeted campaigns.

Sitecore Send comes with the following segmentation criteria:

Criteria

Description

Member email

Finds all the email addresses from your group of recipients that contain a particular keyword.

Member name

Fetches recipients with a particular name for a special name-day offering.

Member mobile

Organizes recipients according to their mobile number.

Member tag

Distinguishes recipients of your mailing lists via a tag identification.

Date added

Fetches recipients according to the date they were added to your mailing list.

Date updated

Filters recipients based on when their information was last updated.

Date & time added

Fetches recipients according to the date and time they were added to your mailing list.

Date & time updated

Filters recipients based on when their information was last updated.

Other mailing list

Filters recipients based on whether they belong to a different list or not.

Verified for double opt-in

Filters recipients based on whether they are verified for Double Opt-in or not.

Subscription method

Filters recipients according to the way they were added to your mailing lists.

Opened any campaign

Filters recipients based on whether they have opened any campaign or not.

Opened any campaign titled

Filters recipients according to if they have opened any campaign, based on its title.

Opened campaign name (deprecated)

Filters recipients based on the names of the campaigns they have opened.

Specific campaign sent

Filters recipients who have received a certain campaign.

Specific campaign opened

Filters recipients who have opened a specific campaign.

Specific sent campaign not opened

Filters recipients who have not opened a specific campaign.

Specific campaign

Filters recipients who have clicked a specific campaign.

Number of campaigns opened

Filters recipients who have opened your newsletter any number of times or who have never opened any campaign during a specific period of time.

Number of campaigns clicked

Filters recipients who have clicked on your newsletter links any specific number of times, or list members who have never clicked on any link during a specific period of time.

Specific link URL clicked

Filters recipients based on the links they click

Device type

Filters recipients based on whether they open your campaigns through their mobile phone, their desktops, or another type of device.

Operating system

Filter recipients based on the operating system they use.

Email client

Filters recipients according to the email client they use to open your campaigns.

Web browser

Filters recipients according to the web browser they use to open your campaigns.

Mobile browser

Filters recipients according to the mobile browser they use to open your campaigns.

Added a product to cart

Filters recipients based on whether they have added a product to their cart.

Viewed a product

Filters recipients based on whether they have viewed a product.

Purchased a product

Filters recipients based on whether they have purchased a product.

Order total

Filters recipients based on the total sum of a particular order.

Total spent

Filters recipients based on the total sum spent for all the orders made.

Average spent per order

Filters recipients based on the average amount spent per order.

Purchased product price

Filters recipients based on the value of a product purchased.